7 owned marketing quick wins for airlines 

How to drive more app downloads at little or no cost 

Getting your airline’s app of the ground and keeping it flying out of app stores requires a packed calendar of marketing activities. But not every marketing activity needs significant resources or budget to be effective. 

Our new guide looks at how you can optimize your owned channels like your website, social media, email, and day of travel touchpoints to drive app downloads – at very little cost to your business. 

It covers:

• The key elements of app store optimization (ASO) that will help push your app to the top of search results 
• How to use transactional and marketing emails to drive app downloads  
• Tactics for promoting your app across key touchpoints on the day of travel 
• How to optimize your website and social media content to boost app engagement 

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