28-MINUTE WEBINAR FROM BRENDAN BOURKE, EXPERT IN MOBILE TRAVEL.
Brendan Bourke, MTT digital consultant (formerly at Emirates and Aer Lingus), presents the evolution of mobile webinar for airlines. The 28-minute webinar provides an in depth analysis of changes in the marketplace and what the future holds for mobile in the airline industry.
- A history of mobile in the airline industry, 2016 developments and updates
- How to remove friction in airline bookings
- Integrating a multi-device approach
- EVOM Framework analysed (Foundation, Revenue, Acquisition&Engagement, Owning the Traveller and Mobile First)
- Competitive Analysis, threats and benchmarking for airlines
- Where to invest next in mobile