30-MINUTE WEBINAR FROM TRAVELPORT DIGITAL TRIO OF EXPERTS.
Glenville Morris (Product Director, Digital Insights), Martin Reynolds (Product Manager, Traveller Engagement) and Brendan Bourke (Digital Consultant) from Travelport Digital present an in-depth look at the changing mobile travel landscape and the use of apps as we know them; exploring how native apps are evolving in response to the growing needs of the ultra-connected traveller.
What you'll learn:
- How the use of apps as we know them are going to change
- The biggest threat to apps - will bots and progressive apps replace native apps?
- The impact of mobile engagement on brand equity, loyalty and revenue
- What app strategy travel brands need to focus on for 2017 and beyond