40-MINUTE WEBINAR FROM KEN AGUSTINE, EXPERT IN MOBILE TRAVEL.
Ken Agustine, MTT client partner (formerly at BCD travel), presents the evolution of mobile webinar for business travel. The 40-minute webinar provides an in depth analysis of changes in the marketplace and what the future holds for mobile in the TMC industry.
What you’ll learn:
- A history of mobile in the airline industry, 2016 developments and updates
- How to remove friction in business travel bookings
- Integrating a multi-device approach
- Virtual Agents via the mobile channel
- Improving ‘Duty of Care’
- EVOM Framework analysed (Foundation, Revenue, Acquisition/Engagement/Loyalty, Owning the Traveller and Mobile First)
- Where TMCs should invest next in mobile