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EVOM FOR TMCS: THE EVOLUTION OF MOBILE IN BUSINESS           TRAVEL

40-MINUTE WEBINAR FROM KEN AGUSTINE, EXPERT IN MOBILE TRAVEL.

Ken Agustine, MTT client partner (formerly at BCD travel), presents the evolution of mobile webinar for business travel. The 40-minute webinar provides an in depth analysis of changes in the marketplace and what the future holds for mobile in the TMC industry.

What you’ll learn:

  • A history of mobile in the airline industry, 2016 developments and updates
  • How to remove friction in business travel bookings
  • Integrating a multi-device approach
  • Virtual Agents via the mobile channel
  • Improving ‘Duty of Care’
  • EVOM Framework analysed (Foundation, Revenue, Acquisition/Engagement/Loyalty, Owning the Traveller and Mobile First)
  • Where TMCs should invest next in mobile
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