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EVOM FOR AIRLINES: HOW AIRLINES CAN FUTURE-PROOF THEIR MOBILE STRATEGY

28-MINUTE WEBINAR FROM BRENDAN BOURKE, EXPERT IN MOBILE TRAVEL. 

Brendan Bourke, MTT digital consultant (formerly at Emirates and Aer Lingus), presents the evolution of mobile webinar for airlines. The 28-minute webinar provides an in depth analysis of changes in the marketplace and what the future holds for mobile in the airline industry.

Included:

  • A history of mobile in the airline industry, 2016 developments and updates
  • How to remove friction in airline bookings
  • Integrating a multi-device approach
  • EVOM Framework analysed (Foundation, Revenue, Acquisition&Engagement, Owning the Traveller and Mobile First)
  • Competitive Analysis, threats and benchmarking for airlines
  • Where to invest next in mobile
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